Automating your business means that you use technology to assist you in performing business tasks for your company. When you automate the tasks in your business, you increase productivity and help minimize the costs. Additionally, you will improve employee satisfaction because you made their job easier, and decreased their stress levels when it comes to doing their tasks.

Automation helps employees focus on doing their job efficiently, which results in higher customer satisfaction. Here are six business tasks you should be automating.


1.  Marketing and Social Media

The success of a business relies on being strong in marketing. Marketing advertises your product, sells it, and promises delivery to clients. But to do it successfully you have to understand who your customers are, what they do, and how to reach them. Researching the market, being able to figure out how to get to your customers, and monitoring the progress of your marketing campaigns takes time and costs a lot of money.

However, if you automate this process, you will minimize your costs, increase productivity, and reap amazing results. There are digital tools that perform market research based on data available on the internet.  Additionally, social media can provide you with a better understanding of your customers, which aids you to reach potential customers. For instance, Facebook allows you to schedule your marketing campaigns and choose the people that will be interested in your product based on research made on existing customers. As a result, you will not waste money, reaching the wrong people.

2.  Training

When you hire new employees, you need to familiarize them with your company, and how they are expected to do their tasks. But training requires you to hire trainers which costs money and consumes time. As a result, a lot of companies resort to technology by providing video tutorials that train them on what the company policy is and prepares them for what they are expected to do. After each tutorial, they will be tested on their knowledge to see if they would require more training or not. This process ensures that productivity is not affected, and that work is done efficiently.

3.  Payroll

The process of distributing wages and taxes is a really tedious and sometimes tricky job. You have to keep up with employees’ work hours, their time offs, and whether they worked overtime and their information such as their social security numbers. Payroll also has information about employee benefits, such as health insurance.

Keeping track of all this information for each employee luckily can be automated entirely. Payroll is, as this service shows, a perfect candidate for machines to tackle. A software specialized in payroll can calculate how many hours a specific employee worked and adjust their wage accordingly. It can also calculate your taxes for you, and some of them pay your taxes automatically.

Payroll also has information about employee benefits, such as health insurance. A paystub or other known as a payslip is a statement that serves as proof of income. It is a statement that helps you keep track of salary information and the breakdown of payment.

4.  Customer Support

Providing support for your customer is essential to any business, but hiring people specifically for this job could be costly, especially if you have a small business. However, chatbot technology saves you a lot of time and money by cutting support teams in half. All you have to do is gather information about the frequently asked questions, answering them, and then add it to the chatbot. The chatbot would be the first responder to customers, and in the case that a customer has a complicated query, they’ll refer the customer to an agent who can assist them better.

5.  Invoices

After each sale, there should be an invoice sent to the client detailing how much money they should be paying. Some companies in B2B fail to pay their dues on time. Having technology monitor this process helps track these payments accurately and efficiently. For example, It will help close any invoice that is already paid and send reminders for active invoices. This technology is useful with accounts payable as well, it allows you to manage invoices, make sure to pay your vendors on time and build strong relationships with them.

6.  Cloud Back-Up

All your company’s processes have to be saved and secured somewhere safe, where they can never be lost and can be accessed when you need it. Automating this ensures that you always have a backup stored in the cloud, so whenever an emergency occurs that makes you lose the main documents, you always have a backup for it.

7.  Human Resources

Human resources tasks consist of hiring people and collecting the necessary documents from them. But you can use recruitment software where people who are interested in working for you can fill their application and send it digitally. They can also upload the necessary documents, such as their birth certificate and their education certificate, where human resources employees are able to check it.

Automating the aforementioned tasks will save your business a great deal of time, and will minimize the costs. Relying on technology rather than humans cut down the costs and produce more accurate results and increase productivity.

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Vineet Maheshwari is a passionate blogger and relationship oriented digital marketing consultant with over 10 years of experience in SEO, PPC management, web analytics, domain investing, affiliate marketing and digital strategy. He has helped high tech brands connect with customers in an engaging manner, thereby ensuring that high quality leads are generated over time.