If this is the first time that you have heard about business process automation, then it’s time to keep yourself up to date with the latest in business process systems to help you stay ahead of your competition.

Before you join yourself to go to IT consulting companies, here are some important business process automation statistics that you should know about.

No less than 25% of Fortune 500 B2B firms are into marketing automation, based on a recent B2B Adoption and Marketing Tools study. Another study also revealed that 42% of companies are already using marketing automation and have been benefiting from it for several years now.

The list goes on and on, which means that automation is fast becoming an adopted concept. A recent survey of mid and top-level managers revealed that they believe automation is the future of businesses. Whether it’s a managed IT services Virginia Beach or a brick and mortar retailer, business and marketing automation have practical applications that could benefit and boost businesses.

Performance and productivity

One of the foremost reasons for considering business and marketing automation is obviously the fact that it enhances performance and productivity. Automated business processes take on the repetitive tasks of its human counterparts and can perform beyond the limits of human capability.

Better performance means increased productivity as well. What is usually a standard 8-hour workday can be extended by automation to meet increasing business demands and supply chain efficiency. Visit Fortra to learn more about how business process automation can help increase productivity for your business.

Reduces cost and saves time

Cost of doing business is a primary consideration in just about any business process. Marketing and business automation eliminates the need to add more warm bodies to do on-demand production work and can save time since supply chain processes or production can be extended as the need arises.

Technology allows for AI-driven business platforms that perform and “learn” along the way to improve and enhance processes, thus makes for a more efficient approach to service or production.

Availability and reliability

Technology has also allowed for adaptive automation, especially one that can be customized for any business or marketing process. Such availability can be programmed into a network and customizable to any business need.

Automation ensures off-shift operational continuity and makes it a reliable resource to meet increased demand for productivity and service.

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Vineet Maheshwari is a passionate blogger and relationship oriented digital marketing consultant with over 10 years of experience in SEO, PPC management, web analytics, domain investing, affiliate marketing and digital strategy. He has helped high tech brands connect with customers in an engaging manner, thereby ensuring that high quality leads are generated over time.