We use our smartphones practically 24 hours per day. Our modern mobile phones today are much more than devices for making calls or sending short messages. Now we rely on these devices in managing our finances, making payments, getting access to the internet, storing data, processing different types of content. Thanks to mobile apps we can make purchases, order food delivery, book hotels and tickets, get consultations with doctors…and it is still just a very short part of the list of all the possibilities that we have today.

What is the reason behind the expanding functionality of mobile solutions? First of all, it is convenience that we can enjoy. Modern technologies allow us to solve numerous routine tasks just in a few clicks regardless of our location. That’s why it is not surprising at all that so many people all over the world use smartphones in their everyday life. According to Statista, in 2021, the smartphone penetration rate in the US is 82.2%. In the UK, Italy, Germany, and France this indicator is also close to 80%. 

Given the rising demand for innovative mobile application solutions, the competition in the market is becoming tougher. How can you make sure that your app will attract the attention of your target audience and that you will be able to leave your rivals far behind? We have some practical tips on how you can make users love your app.


Tip 1. Analyze the needs of your potential users

It doesn’t matter whether you are going to launch a telemedicine or fintech app, or maybe an app for pet owners or fitness lovers. You always should have a clear understanding of how your app will satisfy the needs of users. Of course, depending on the type of solution that you are going to offer, there will be absolutely different requirements for its functionality. Some apps will have more features than others but all of them should be absolutely clear and easy to use. By the way, to be on the safe side, already at the stage of planning your project, you can ask your clients and potential users about their expectations and needs. Their feedback can offer very valuable insight.

Tip 2. Pay attention to the written content

When the use of an app is intuitively clear, very often we skip all the offered instructions. But it doesn’t mean that you shouldn’t care about the texts that you add to your app. Your writing content should be easy to read and helpful. It’s very important to provide full information about your services and the possibilities that users get thanks to your application.

Tip 3. Focus on the design

Visual representation of your solution is of crucial importance. Your app should look appealing and modern. And at the same time, the design should help users in achieving their goals. It’s vital to think about functional elements so that the user experience will be absolutely pleasant.

Tip 4. Do not forget about post-release app maintenance and optimization

Some companies believe that their main task is to launch their apps and enjoy the results. However, your work on the app can’t come to end just after you launch your product. You should continuously track whether all the functions work as they are supposed to, whether there aren’t any bugs that haven’t been found earlier, and whether all the provided information is still relevant. It is also recommended to listen to your clients. Their feedback can help you to make your app better. Maybe it lacks some important features? Or maybe a lot of users would prefer to use another payment method that you haven’t foreseen initially? It’s necessary to take into account the opinion of users in order to timely update your app and not lose your audience.

Tip 5. Ensure your app visibility

Even if you have the best app in the world but nobody knows about it, you can’t reach the desired business goals. You should think about how your app is featured and how its potential users will learn about it. How can you let your clients know that you’ve launched an app? You should use all the available channels: your website, social media pages, and newsletters. From the information that your spread over these channels, people should already understand what benefits they will have the possibility to enjoy after they install your application.

Moreover, think about your visibility on marketplaces. An app icon, description, and screenshots should look attractive and should demonstrate the key idea of your application.

Instead of a final word

Of course, in this article, we’ve provided just the most basic tips that will help you to build the right strategy for your app positioning and promotion. But while being focused on such points as design and social media presence, do not forget about the technical aspect. Your app should be absolutely bug-free and should be compatible with a wide range of modern devices.

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Vineet Maheshwari is a passionate blogger and relationship oriented digital marketing consultant with over 10 years of experience in SEO, PPC management, web analytics, domain investing, affiliate marketing and digital strategy. He has helped high tech brands connect with customers in an engaging manner, thereby ensuring that high quality leads are generated over time.