When it comes to marketing, many businesses if not all, have shifted their focus to online platforms such as emails and social media. Many businesses have stopped using SMS marketing because they feel it is outdated and invades customers’ privacy. However, come to think of it, SMS marketing has its fair share of advantages. Well, in this article, we are going to look at how SMS marketing can be used to generate clientele for a business.



Sending an SMS will not cost a business a lot of money even if they are sending messages to many people. This is very useful, especially for startups that are looking to cut down expenditure and cannot afford other marketing platforms like Facebook ads.


Texts are received instantaneously. The minute you tap the send button, your customers receive the message immediately. This means that you can be sure that your message has been received by your customers. There is no need for printing materials and such things.

Reaches many people

As we mentioned earlier, many people are now using cell phones. Unlike other forms of marketing such as telemarketing where one might end up reaching only those customers with televisions, SMS marketing cuts across the board.

One on one interaction

Unlike other forms of marketing where communication is unidirectional, with SMS marketing, the customers can engage with the business. Customers get to interact with your business making them feel like they are part of the business.


The best business texting platform should enable a business to customize a text to fit whatever message they want to convey to their customers. For example, it could send promotional texts, discounts on products, rewards and many more.


An SMS has a 160 character limit. This might be viewed as a disadvantage, but really is a blessing in disguise. People tend to lose interest in long messages and chances are they would not read the whole message. This means that the business owner has to write a brief but to the point kind of text. One that captures a customer’s attention and conveys the intended message.

Can be integrated with other marketing platforms

One of the amazing things about SMS marketing is that it can be used together with other marketing platforms. For instance, a business can send texts to its customers to check out its social media pages or maybe buy products online.

High viewership rate

Compared to other marketing platforms, especially emails, texts have a high rate of being viewed. This is due to the fact that many people have cell phones and rarely does one ignore a text.

As much as SMS marketing seems outdated and unpopular, from the above points, it is evident that SMS marketing works and can help a business thrive. This platform is effective because it reaches people from all walks of life and ages. From the trendy millennials with smartphones to the old school folks with flip phones. SMS marketing might be the tool that takes your business to the next level and gives you a competitive edge against your competitors. So why not give it a shot.