The importance of having a well-designed website cannot be ignored, especially in an age where online presence can really help to boost your marketing strategies. Creating a website that makes everything accessible from the word go will help to make it easier for those searching for information. This also means that you need to ensure that the look and feel of your website are consistent with that of your brand. In layman’s terms, your website plays a crucial role in promoting brand recognition.

There are perks to living in a technologically advanced society. For starters, creating a website has become easier than it used to be decades back. Now, being the core and heart of any modern business, you’ll need to ensure that your website captures the attention of your audience. The website design can make or break your marketing campaigns and efforts. There are however innovative elements that can be included to improve your website. These are elements that enhance your website’s functionality, user-friendliness, and speed. In this piece, we’ll be shedding more light on the three ways that can make your website look innovative. They include:

1. Web Performance Optimization

By now, you may be aware of the importance of owning a business website, and if you haven’t, it’s time you considered creating one. It will help towards boosting your marketing efforts. The thing about websites is that they have the power to create a positive impression or a negative one depending on how you’ll be willing to invest in the design aspect part of it. Today, not so many people will be willing to waste time when searching for information.

The one thing you can do to ensure that your website is responsive enough is to enhance its performance. This includes the loading speed, the website’s infrastructure, and display options to mention but a few. In line with the recommendations from, you’ll also want to ensure that you’ve customized your website URLs especially when it comes to backlinks, bio URLs, and other social media linking strategies. For instance, you’ll need to ensure that your hotlinks are protected. This way, you’ll have restricted your HTTP and thus preventing others from embedding your most trusted links on other websites. These are just among the things that can ultimately slow down your website but only if they are not customized for search engines. The best option is to ensure that you have a professional website designer to help you in this area. Let’s take a look at other web performance techniques you can employ to ensure that your website looks innovative. They include:

  • Reducing HTTP requests on your website
  • File compression
  • Optimizing images
  • Adopting cloud-based monitoring strategies
  • Optimizing your database

2. Take Advantage of CMS – Content Management System

Content Management System

Content management systems have been there for the longest time but they’ve become a necessity when it comes to creating innovative websites. CMS has over the past few years improved and the best thing about this system is that it will allow you to make drastic changes to your website whenever need be. This can prove to be extremely beneficial especially if you have your eyes and interests on the latest market trends. It will make it easier to adopt both long term and short term strategies that go well with your target audience. The Content Management System will also provide you with insights that allow you to keep your website updated. This will ensure that both your existing and first-time visitors to your website have the best experience. And this is what makes conversions an easier process.

3. Don’t Forget To Utilize Interactive Elements on Your Site

To keep your website visitors engaged, you’ll need to do more than create powerful content. Including interactive elements on your website will be crucial in telling your brand story effectively and in a way that gives your website life. This is a crucial aspect that when ignored, will negatively impact the interactiveness of your website. This means that you’ll not have accomplished the main objectives of creating a website in the first place. Among the things you can do to ensure that your website remains interactive includes:

  • Adding drop-down menus
  • Include infinite scrolling
  • Adding slideshows and animating text boxes
  • Including welcome videos and background videos

These are elements that will be crucial in helping you to tell your brand story innovatively and in a way that will keep users glued to your website.

Now, it doesn’t take much to create an innovative website. But this can only be made possible if you work with a professional website designer. They are more experienced and they can work with your ideas in creating the perfect innovative website that will help to jumpstart your marketing efforts.


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Vineet Maheshwari is a passionate blogger and relationship oriented digital marketing consultant with over 10 years of experience in SEO, PPC management, web analytics, domain investing, affiliate marketing and digital strategy. He has helped high tech brands connect with customers in an engaging manner, thereby ensuring that high quality leads are generated over time.