You may be wondering right now, “Am I safe?” Well, yeah! But the point of this article is so you can be safer and more protected. Internet users have had a nagging suspicion that their every move is being tracked while they engage in their favorite online and social media activities. 

Diverse “things”— from automobiles to baby monitors, security cameras, and alarm systems are now linked to the internet. Ad trackers and third-party cookies, which are kept in your browser every time you visit a page online, are ubiquitous. Advertisers usually track your online visits to other sites through these Ad trackers. Suppose you’ve ever done a product search on Amazon or any other e-commerce digital product, you’ve probably seen that social media companies like Facebook immediately start spamming your news feed with ads for related things.

Marketers may leverage the fact that a user browses through Instagram before shopping for shoes online to target that user with adverts for footwear. Digital companies have long depended on this kind of “third-party” monitoring. Certain technologies are employed by Facebook and Google for tracking purposes too. So yeah! Google is watching you. Aren’t you itching to find out how you’re being watched online? Well, go-go-go!


How does Google Collect Data

When it comes to you, Google has a lot of information. Why? How does the platform get its data? Everything from your YouTube videos and comments to the files you save in Google Drive, the events you schedule on Google Calendar, the ads you click on, the emails you send and receive, visits from Google Maps, the directives you give Google Assistant, the articles you read, and the money you spend using Google Pay is all accessible to the digital giant.

The company records virtually everything, including locations, purchases, voice searches, and searches, such as “how to break up with a boy” or “how to know if a camera is watching you.” Virtually everything!

What are the Benefits of Google Collecting Data?

Users might have a more positive user-centric experience with Google’s products due to the company’s efforts to tailor advertisements, enhance usability, and provide more relevant search results. Data collection may seem intrusive, but it serves several purposes: to provide users with a better, more personalized experience.

As an avid gambler, Google could help with online gambling related ads or pop-up links that lead you to the list of the best mobile friendly casinos by Ella Houghton from Company owners also provided data about their customers’ interests and web trends to aid their marketing efforts. As a result, firms may attract their ideal customers more successfully based on their demographics.

What Type of Data Does Google Gather, and How Does It Use it?

Per their policy, Google “collects the content you create, upload, or receive from others.” First, if you use Chrome or any of their applications or gadgets, you unintentionally provide access to your information. When you use these apps, whatever information you voluntarily provide is collected, including but not limited to your name, phone number, email address, and billing information.

Certain Google apps and gadgets may monitor your demographics via your phone. Hence, even your apps are watching you. Chrome also keeps tabs on your browsing interests and habits by monitoring your search history and logging every website you visit and the amount of time you spend on each. After the information mentioned earlier is gathered, it is further implemented into products like Analytics, Ads, and Trends, all of which businesses can use to enhance their marketing and advertising efforts. Hence, if you’re into online gambling activities, you might start coming across gambling related suggestions online.

Activity-Related Data 

As long as you use an Android and/or Google device or tool in general, the following activities are monitored and documented:

  • Searches
  • Videos you watch on YouTube
  • Voice and audio information
  • Purchases
  • Third-party digital products that use Google Services
  • Chrome browsing history

What are the Risks of Google Collecting Information?

When Google changes its privacy rules without informing users, as it has done in the past, it causes a lot of uncertainty about what data is being collected and who has access to it. Furthermore, this company has a history of offering user data analytics to governments. What’s to say it won’t happen again if it has already happened?

Advertising brands use users’ location information gleaned from products like Chrome and Maps to tailor their advertisements further. Therefore, users do not entirely control how their data is acquired.

How Can You Protect Your Data from Google?

Follow these suggestions to learn how to protect your privacy online.

1. Protecting Your Personal Information

Keep your Google Ads settings as they are. Do not personalize ads. The danger of exploiting your personal information increases when you allow Google to construct a profile based on your preferences or cyber behavior.

2. Securing Your Social Media Accounts

Refrain from constantly checking your social media feeds. If your social media usage is consistent, keeping tabs on your online activity becomes more effortless for any stranger. And if your work requires you to, you should use a virtual private network (VPN).

Using a VPN is how to fake your IP address to stay anonymous. As a proxy, a VPN masks your online identity, making it necessary to invest in one. Your identity and cyber whereabouts are concealed, allowing you to explore safely.

3. Using Encryption to Protect Your Details

You should encrypt your files. This way, you can be confident that your data is secure and inaccessible to anybody who doesn’t know the password or the accurate response to your “secret question.” When you’re done encrypting, you should guard the passphrase like a newborn infant. You’ll be the only one to read your encrypted data and communications while using them.

4. Protecting Your Online Financial Transactions

The safety of your online purchases depends on the strength and uniqueness of your password. Two-factor authentication is another option in which a user cannot access a system without an exclusive code, which may be sent through email or text. You may also consider the usage of a VPN.

To sum up, you cannot be sure that no one monitors your online activities. All indications have shown that Google and other digital giants may have a way to keep a tab on you. You must ensure that all the safety precautions highlighted above have been taken. A third party may easily exploit your personal information if you don’t take privacy precautions.

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Vineet Maheshwari is a passionate blogger and relationship oriented digital marketing consultant with over 10 years of experience in SEO, PPC management, web analytics, domain investing, affiliate marketing and digital strategy. He has helped high tech brands connect with customers in an engaging manner, thereby ensuring that high quality leads are generated over time.