Give or take, it’s now been 27 years since the first SMS was sent via a computer to a Vodafone network. This was way back on December 3rd, 1992 when test engineers from Airwide Solutions (previously Sema Group) sent a simple “Merry Christmas” note to Richard Jarvis. Since then, it’s evidently clear how far we’ve come. Today, sending Multimedia Messages is considered an outdated trick!
Now, how is it that a simple piece of tech that has been in use for so long can change so much in the business world? It’s not unnatural to have this question lingering in your mind, so let’s start with what an SMS API is.
What Is An SMS API?
Let’s break it down. API is the acronym for Application Programming Interface. Now, joining it to SMS, you end up with Short Message Service Application Programming Interface. In a nutshell, SMS API is a type of interface that allows ease of communication using short messages with or when integrated with your various software components. This is the type of service most companies are utilizing when scheduling automated reminders, creating delivery notifications, and crucial business alerts. So, why should you consider using SMS API for your business?
1. Improving Communications in the Corporate World
It seems like the texting habit is not ending any day soon. Today, most people as it turns out, prefer reading than talking. This is perhaps the reason why there exist so many chat spaces and chat platforms. But when it comes to the corporate world, you expect things to be done a bit differently… professionally to be precise! The fact that texts are simpler should not by any chance modulate the importance of SMS in business communications.. But more can be achieved when this is done professionally. This means seeking permission to communicate, providing value in content, and respecting boundaries (time, holidays, sleep and relaxation hours, etc.). When all these factors have been carefully considered, you’ll have improved your overall interaction with your corporate partners, clients, and followers.
2. Preventing Fraud
Ever since the first text message was sent, mobile messaging has evolved and in addition to this, gained a lot of popularity among stakeholders in the corporate world. Nonetheless, as with anything else, there are inherent risks to be aware of when it comes to mobile messaging. This is an attractive ground for scammers, spam attacks, malware, and phishing, just to name a few risks that businesses face in this space.
As an entrepreneur, you not only want to protect your business, but your clients as well. Because let’s face it, customers are the backbone of any successful business. Now, when it comes to improving and enhancing security in your business, you’re better off utilizing an SMS API. In case this is your wish, click here for more on how to improve your authentication, passwords, verifications, and notifications. A good SMS API service can help improve transaction safety and data confidentiality while preventing fraud. You can easily send ticket information to your clients, receipts and other verifications to help confirm transactions.
3. No One Dares Ignore Them!
Ever wondered the steps you’d take if you had to change various managerial aspects that can ultimately affect your clients’ operations if they were not informed earlier? Truth be told, it’s very important to have the interests of your clients at heart. For instance, it’s very important that when changing business location, updating product information, changing company heads, or contact information, you ensure you keep your customers in the loop about such changes. And when it comes to this, the easiest way to send real-time information and updates to people that matter to your business is through SMS API solutions.
While some may have their mobile devices switched off at the time of sending, SMS API enables you to reach them through other platforms where they may be accessible, such as email or social media. What’s more, not many people will ignore notifications these days, unless of course, they originate from stalkers!
Finally, free advice is hard to come by nowadays but it’s what you’re currently looking at! So, to help you make the right decision when choosing the right API providers, here are a few things to consider:
- Check their strength in infrastructure
- Service delivery
With this in mind, the last thing you want to worry about is the technicalities and logistics involved in SMS API. This is because your main focus should be all about boosting your service delivery channels to realize and achieve your business goals. In addition to this, it’s more effective when you curate relevant content that will engage your consumers more.