Creating a groundbreaking mobile application and publishing it in a marketplace is not simple. Making an app with plenty of features isn’t enough. The more people know about your app, the more likely they are to download it, yet consumers often only download apps already doing well in the app stores’ top rankings.

As such, you’ll need to direct their attention to the new mobile app and see that it receives the acclaim it deserves. Here is where most developers and company owners hit a wall, or worse.

Despite their existence in app stores, many mobile apps never get downloaded or installed. While it may be discovered and downloaded, over 80% of users will never relaunch the app. If your mobile app can’t keep people interested, they probably won’t use it for more than a minute.

Let’s look at the few things that matter in mobile app marketing before, during, and after release.


Make an investment in the market analysis

You can learn much about what users want from your mobile app by looking at the other leading apps in the same category. Which naming conventions are used for the various apps? How simple are they to keep in mind? We want to know how well the app is doing for what terms.

The results of these assessments are crucial for successfully marketing the app to its target demographic. To evaluate your app’s viability, compile a list of its most essential features in an Excel document.

Immediately begin app promotion

Though it’s tempting to jump straight to promotion after the mobile app development process is complete and the app is released, remember to account for its eventual discoverability. Most marketing teams do not allocate enough time to planning the app’s marketing operations. They are the ones who develop the go-to-market plans. Therefore their late involvement is problematic.

Pay more attention to keeping your users around

You may be able to afford to put money into your software, but sponsored user acquisition shouldn’t be your priority. Although it’s OK to invest money upfront to increase app installs, the long-term success depends on maintaining active and engaged user bases.

If not, the population will start to dwindle. The ideal way to promote your business is to combine the paid channels that have shown to be effective.

Enhance your focus on client service

You might have millions of users, but if you don’t provide adequate customer care, they will abandon your software in favor of one of the many others available. Since word-of-mouth is an effective marketing strategy, all users must be given the utmost care.

Businesses like NetBet Casino may respond immediately on Google Play when customers have questions or concerns. It’s crucial to answer consumer emails on the same day they’re sent and provide email help so problems may be addressed discreetly.


Building a go-to-market plan raises the likelihood that your mobile app will succeed by a large margin. Consider the right launch plan and implement it, so your product’s market entry accurately represents its maturity and feature set.

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Vineet Maheshwari is a passionate blogger and relationship oriented digital marketing consultant with over 10 years of experience in SEO, PPC management, web analytics, domain investing, affiliate marketing and digital strategy. He has helped high tech brands connect with customers in an engaging manner, thereby ensuring that high quality leads are generated over time.