It’s clear to see that we’re living in an era that’s dominated by smartphone use. Businesses have been flocking to mobile advertising to grab a slice of the ever-expanding consumer pie that’s on offer. In fact, analysts predict that in-app advertising could rise from the $67.7 billion generated in 2017 to a whopping $226 billion by 2025.

However, it’s not all about in-app advertising. Smartphones provide businesses with newfound reach to all kinds of consumers that may otherwise have previously slipped through the net. Bookmakers and casinos are aware of this and there are plenty of reasons for them to chase this market aggressively.


 Smartphones Offer Convenience

One of the most obvious reasons why smartphones are making gambling more accessible is the convenience of their use. People around the world use their mobile devices to do all kinds of things these days – work, entertainment, taking photos, dating, ordering pizza. The list goes on and on.

Not only this, but our phones are becoming increasingly advanced to the point that they’re now a massive part of our daily lives. We can – and do – use them any time, any place.

This is a big leap from just a few years ago when we were all over the moon to be able to even use our phones as an mp3 player. There is no longer a need to go to a brick-built bookmaker or casino because our phones offer the same service from the comfort of our home, on public transport, and so on.

Regulation Changes

Of course, none of this would be possible without changes in regulations. In 2011, Apple allowed gambling apps to be featured on its App Store for the first time. Apps have evolved in a big way over the last few years. There was a time when most of us were impressed by apps that pretended to Xray your hand or allowed us to squash bugs on the screen. Gambling apps are no different and are now governed to avoid rogue betting companies from getting involved.

Improved Smartphone Specifications

With the above in mind, improved smartphone specifications and experienced app designers have led to apps that provide a much more immersive experience. Before gambling apps were refined, many bettors would be left with no other choice than to navigate through clunky unoptimized web pages.

These days, silky smooth apps have paved the way to user friendly betting options and interactive, well-polished slots, an example of which can be seen if you click here. All of this has led to increased gambling accessibility for those inclined to play in their spare time.

Improved Infrastructure

Likewise, as smartphones have improved over the years, the infrastructure that supports them has continued to develop at the same time. The once rapid 3G has been left behind for faster its 4G successor, and 5G is now making its way into the lives of those with newer mobile models.

Further to this, as the world has continued to push for a 24/7 work-wherever-you-want model, businesses have moved to cater for this by adopting superfast Wi-Fi that’s accessible to everyone. With this, smartphones allow us to gamble in shops and cafes, on trains, and even in the stands of sports stadiums around the world.

In-play markets are evidence of gambling accessibility as bettors ditch the PC and keyboard strategy for handheld devices that allow them to bet whenever they want, wherever they want.