Social media develops your brand, attracts more customers, builds customer loyalty, and boosts revenue. In the times when around 59% of the worldwide population is actively using social media, these benefits can prove to be enormous and extremely beneficial for you.

Whether you’re wondering how to get real Pinterest followers or how you can elevate the number of likes on your Facebook page, you shouldn’t overlook the significance of how you manage your social media pages. Therefore, we will share ten tips in this article to help creators and businesses build a better social media presence, so you can leverage numerous benefits. Let’s dive into it!

Tip #1: Know & Engage With Your Target Audience

Anyone can create an account on social media and start posting in their niche. The real question is: why should your target audience follow you in an ocean of other relevant accounts? 

Your content must resonate with your audience, and for this, you should obviously know your audience. Of course, you may have to go through some trials and errors before you start getting to better know your audience, but you must learn about them with time and tailor your content strategy while providing them with valuable content.

Moreover, you must engage with them, such as by running polls, asking them questions, replying to their comments, or liking their comments. This will give them an impression that you actually care about them and you’re all ears about what they’ve to say.

Tip #2: Keep an Eye on Your Competitors

In order to build a better social media presence, you must always keep an eye on your competitors. You should analyze their content strategy, such as what they are posting, which posts are getting the highest engagement rate, and why.

Asking these questions yourself will allow you to better evaluate their strategy, so you can refine your content strategy. However, while doing so, you must remember that you shouldn’t start copying your competitors’ content strategy or posts. You should only take inspiration from their best-performing posts and enhance your strategy in your own unique way.

Tip #3: Leverage Appealing Visuals

Look at social media from the perspective of a user and ask yourself – “will you be attracted to a post on your feed that has an eye-catching visual or is merely in the written form?”

Of course, your eye will instantly catch the captivating visuals and stop you from scrolling past them. Hence, you should leverage high-quality and engaging visuals for your content to drive more users to your page.

While doing so, don’t forget to follow the image specifications for each platform to ensure they are properly displayed, and the quality isn’t compromised for a better engagement rate.

Tip #4: Include Videos in Your Content Strategy

Video content is king, and it has been giving exceptional results since social media users tend to engage more with videos as compared to any other type of content because they are more visually appealing and serve the purpose in a matter of seconds.

You must try to add videos to your content strategy and notice your page performance spiking. Create high-quality videos that can be related to anything from behind-the-scenes, informative product videos and live sessions to promoting a new launch.

Tip #5: Post at the Right Time

Different online sources will tell you different optimal times to post on social media sites, which can be mind-boggling as you don’t know what to follow and what not.

The right posting time can be different for every account. Therefore, you will have to go through some trials and errors before you find the ideal time to post. For instance, start posting whenever you think is most right and stick to it for a few days.

In the meanwhile, keep an eye on the analytics and assess when your audience is most active. This will allow you to find the right time to post, so you can get your content noticed by a wider audience and make your efforts worthwhile.

Tip #6: Try Social Media Ads

Most people think that social media ads can be quite costly and dread that they may not be as effective. However, you must give social media ads a go since they generate a massive return on investment and can be ideal for quickly boosting your social media presence.

In addition, you can target relevant audience according to certain demographics, and they always tend to perform better than the traditional advertisement methods as social media algorithm prioritizes ads over organic posts on the feeds of relevant audiences.

Tip #7: Consistency is Key

You shouldn’t expect your audience to stick around if you aren’t consistent with your social media accounts. Consistency isn’t limited to only posting regularly but extends to posting using the same brand tone, voice, and messaging.

If you aren’t consistent in your content strategy and posting schedule, your audience won’t take you seriously, and you will start losing them gradually. To build a robust social media presence, make sure you consistently keep providing high-quality, valuable content while following your posting schedule. 

Tip #8: Keep Track of What’s Trending

Different audios or videos keep trending from time to time on social media platforms, and you should take them to your advantage to boost your social media presence. Even if a social media user doesn’t follow you, you never know you may end up on their feed because you’re following the trend.

However, you must make sure that you tailor the trend according to your niche so your audience can resonate with you. Otherwise, they may find you irrelevant and may unfollow you in the worst-case scenario.

Tip #9: Don’t Be Too Salesy

Remember that you want to attract people toward yourself, not the other way around. Therefore, you should adjust your content strategy accordingly. Rather than being too salesy round the clock, you should try to keep a balance of fun or educational and promotional content.

Even if you’re promoting, try to be as subtle as possible and be friendly about it. Don’t force anything on them. Otherwise, you may sound too intrusive to social media users, like the salespersons in the cosmetic aisle.

Tip #10: Keep Track of Social Media Analytics

Last but not least, you must keep monitoring your social media analytics to know what’s working for you and what’s not. Instead of wasting your time, money, and effort on what’s not working, you can immediately adjust your content strategy by focusing on social media analytics and making your account more visible.

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Vineet Maheshwari is a passionate blogger and relationship oriented digital marketing consultant with over 10 years of experience in SEO, PPC management, web analytics, domain investing, affiliate marketing and digital strategy. He has helped high tech brands connect with customers in an engaging manner, thereby ensuring that high quality leads are generated over time.

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