If you develop an exceptionally useful mobile app, the number of active users will continue to rise. This, in turn, will directly influence your revenue and increase the recognition of your brand. However, your app should be available in many variations to keep the number of MAU (monthly active users) rising. In other words, to attract new fans of your app, you will need to customize your application for users of various regions.
What Is App Localization?
App localization is a process of adapting your app and your listing to be well-suited for specific geographic markets. Going global should be an inherent part of your app development process. One of the most crucial steps is to choose the right translating services. You can find them online on sides such as www.architekst.com and many others.
Follow our guide below to learn more about app localization.
1.Target the Market
You can introduce your app to the markets almost anywhere in the world. Remember to do in-depth research to make the right choice and increase your ROI (return on investments) ratio. In certain cases, localization of iOS apps increased downloads by 128%. Check the app trends in certain countries and decide if your app could be an excellent replacement for an already existing one or a totally new solution on a foreign market. At the same time, let’s not forget that simply translating the app might not be enough – you have to take cultural differences into consideration as well. Follow the steps below for more specific actions.
- Use sites like Statista to check the number of downloads of certain types of apps and forecast trends.
- Check the conversion rate benchmark of potential countries or regions you are planning to localize for.
- Use the demographics data about users from the countries in which your app is available right now.
- Analyze the competitors in other countries and learn about their strategies to conquer the market.
2. Read Your App’s Reviews
Before entering the new market, try to fix the most common bugs and problems that are common in your app’s reviews. In that way, your product will be improved and more likely to conquer new users’ hearts. Besides checking reviews on app stores, reach for more in-depth opinions on social media platforms. You wouldn’t want to introduce your app to a new market while your app’s reputation is poor.
3. Translate and Find the Right Keywords
Once you’ve chosen the country or region, it’s time to translate the app. Define the style and register of the language and hire specialists to help you run some language tests and automate specific announcements. Use keywords to attract more users.
First, look up the most popular words in the original language of your app. Next, try to find other synonyms in the translated language. Start tracking your competitor’s app descriptions, titles, and subtitles to look for suitable keywords. In that way, you will be able to attract traffic from your targeted audience.
4. Learn More about Google Play and App Store
Depending on the country, there might be different regulations regarding entering the market.
● Google Play Localization
To submit your app to Google Play, use Google Play Console, and simply add a localized version of the app, title, and description.
● App Store Localization
This process is much more complicated. You can access all the localizations available for your app in App Store Connect. The list of your app’s languages versions that were already submitted is located in the list named ‘localized.’ To introduce a new IOS localization, you’ll have to make a new update. Then you will need to fill the gaps with app title, subtitle, description, and keywords. The indexing process will begin when the new app version is ready.
The Bottom Line
Mobile app localization is one of the most common ways to attract more users, and don’t let your app get lost amongst thousands of others on foreign markets
However, before you jump to the localization process, you should focus on in-depth research about the new market, targeted audience, and competition first. Based on the collected data, you’ll be able to come up with solutions suitable to meet your goals.
Track your progress, and don’t hesitate to hire specialists to help you during localization progress. Those professionals can either come from linguistics, tech, financial, or law fields. Their services might get pricey, but investing at this stage of the process will help you avoid some of the problems once your app enters the foreign market.