As an author or publisher, you know how important book design is to sales and readership. The process of writing a book can be challenging, and you might not have hit the idea of hiring a book designer until you’ve actually written the book.

Designing your own book cover can be fun, but only if you’re an artist or have the talent to design a book cover from scratch. Otherwise, it is always recommended to choose a professional book designer to help you with this aspect.

In case you are wondering why you should hire one, below are 8 genuine reasons to help you realize the importance of a professional book designer.


1.      A Great Cover will Help you Sell More

You might think that the more colors on your book cover, the better. Too many colors and too many images are what people want, right? You might be wrong. Your cover needs to be clean and simple in order to attract readers who are looking for an easy read.

Your book cover is the first introduction of your book, and it is the thing people first notice about your writing. If your book cover is catchy and classy, people will be more likely to buy it. So, it is crucial to hire a specialist book designer to create the first impression of your book.

2.      It will set an Unforgettable First Impression

A great book cover design is an important part of marketing your book. It will put an unforgettable first impression on potential readers. A good design will capture the essence of your work and it will illustrate your unique style.

With the right design, people will know what they’re getting before they even open the pages. When it comes to design, there’s no such thing as good enough. Even if you are not very experienced in graphic design, do yourself a favor by hiring an experienced professional for this one-time project.

3.      It will Represent your Book Genre

A cover design is often the first thing that people will see, so it needs to be eye-catching. The books that are displayed on bookstore shelves have their titles and authors prominently displayed on the front of the cover. A good cover design will represent your book genre, which can make or break a sale.

If someone walks into a bookstore looking for a mystery novel, for example, they’re not going to be interested in purchasing one with a funky art style on the front.

There’s no rule against adding images of characters from your book on the cover. You might even want to consider adding images of places where scenes take place, as well as any other objects that appear throughout your story. This approach will strengthen your narrative of the story.

4.      It will Appeal to your Target Audience

The first thing that people notice about your book is the cover, so it’s important to take the time to get it right. Your cover will either attract or turn away readers. If you want to reach as many potential customers as possible, invest in a professional design for your book cover.

You’ll be glad you did when you see sales and reviews start coming in huge numbers. Moreover, if you want to make your book cover a depiction of what’s written inside, make sure to choose from several book cover designs from the graphic designer and then select the one that matches your target audience.

5.      Professional Designer will Save you Time

No matter how much time you spend perfecting your manuscript before sending it off to the printer, there’s no way around it. When it comes to booking design, there’s no such thing as one-size-fits-all. Hiring a professional book designer can help save time and make your work look more polished.

A professional book designer will make your cover look great. Covers are not just for the formality; they’re what attracts readers to buy the book. And that’s exactly what they’ll do if they like how your book looks.

6.      Professional Book Designer Knows the Perfect Fonts

Fonts are an important part of creating the right mood for your reader, but choosing them isn’t always easy. Professionals know which fonts best suit their purposes and how to balance them with images and text so everything complements each other in perfect harmony.

Professional designers use style guides for consistency throughout your book cover. Style guides provide guidance for all aspects of layout, typography, colors, illustration styles, and more. These aspects help your book reach the target audience.

7.      Unlimited Design Revisions Until you are Justified

A professional book cover designer will make unlimited revisions until they have created the perfect design for your book. They will provide guidance on colors and fonts and help you determine the best font size for your title.

They have expertise in typography, which is the art of arranging typefaces so that they are aesthetically pleasing and readable. When it comes to designing print books, a good typographer knows how to use white space effectively.

Also, in case you are not happy with the final product, they will continue to provide you with the design revisions until you have made up your mind to select your preferred cover design.

8.      Useful Advice About Creating the Cover

Book cover design is important. It’s the first thing potential readers will see, and it will impact their decision to purchase your book or not. So, a professional book cover designer will provide you with constructive advice about how to make your cover stand out in an increasingly cluttered marketplace.

Also, they’ll be able to work on your project without requiring you to sign over the rights to the design of your work. This way, you will have all rights to the design, typography, and fonts of your book design.

9.      They Know what Successful Books Look Like

A self-publishing company may be able to produce your book, but they are more focused on getting your book in print than on making it look good. A professional, experienced graphic designer will know what successful books look like and can help you create one that stands out from the rest.

The only thing you will have to make sure of is choosing an experienced professional who knows all the ins and outs of the publishing industry. This way, you will end up getting the most suitable cover design for your book.

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Vineet Maheshwari is a passionate blogger and relationship oriented digital marketing consultant with over 10 years of experience in SEO, PPC management, web analytics, domain investing, affiliate marketing and digital strategy. He has helped high tech brands connect with customers in an engaging manner, thereby ensuring that high quality leads are generated over time.